Qriously measures sentiment on smartphones

A friend was chatting about their role in the education and deployment of travel vaccines as part of a national roll out from a large pharmaceutical company.  It was really interesting to hear how they try to most effectively deploy vaccines to regions around the country where they feel the need is most high and in the main, they have been really successful at targeting specific area.  As part of the education process, the aim is to promote the administration of vaccines via a pharmacist, similar to the system in the US.  What became clear is that whilst pharmaceutical companies are reliant upon scientific testing and research, they can also benefit from some realtime, location based sentiment.

We ran a quick poll in the evening along the lines of “who would you prefer to receive your vaccines from?”, we received all our answers within a few minutes.  The sentiment obtained was that people prefer vaccines from Doctors, my friend gave a wry smile, “Since when can anyone remember receiving a vaccine from a doctor?  9 times out of 10, its always administered by a nurse!  That’s exactly what my role does, it tries to educate communities that pharmacists can administer vaccines.”

Secondly and more interestingly, the results highlighted regions where there was strong sentiment towards doctor administered jabs and nurse administered jabs.  Interestingly, this correlated to where my friends spends most of her time re-educating the need for vaccines and promoting nurse and pharmacist lead vaccine programmes.

Ultimately, a sample like this needs a larger population to test across, but the real jewel is in conducting ‘before and after’ testing after the education programmes.  My friend is really keen to test the effectiveness of how her teams manage the training and target the most needy areas, she also wants to see how sentiment changes as a result of what they do.

So, whilst we normally enjoy conducting ‘ad effectiveness here at Qriously, we can also enjoy educational and training effectiveness to see how well the message has got across!  Do you get the message?