The combination of attitudes, values, and beliefs at work inside every person. Mindset shapes every important decision made in every sphere of life, from business to government to finance.

We believe that understanding mindset is the key to making smarter decisions. To that end, we access the mindset of billions of people all over the world by asking questions on mobile devices. Answers to those questions produce high quality, high volume, structured mindset data to engage relevant audiences and unearth valuable insights.