What if you could find consumers who need to see your ads? We’ve pioneered a new channel to help you do just this – Opinion Targeting.
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AdVox is a new vision for mobile advertising that introduces a novel channel we’ve coined “Opinion Targeting.” AdVox allows consumers, for the first time, to self-target by answering questions that solicit their opinions.
We use these opinions to uncover their intent, and AdVox matches this intent with the most relevant mobile ad.
Once the link between consumer intent and relevant mobile ad is made, AdVox re-targets consumers across brand safe mobile apps to affect brand attributes, all the while respecting consumer privacy.
Measuring shifts in brand awareness, consideration, favorability and intent used to be the preserve of big brands; even then brand health might only be measured a few times a year.
AdVox measures the impact of your investment in Opinion Targeting after every campaign. For Free. We’ll statisically prove the value we deliver and optimise your next campaign based on what we learn together.