Blog | Qriously measures sentiment on smartphones | It works by replacing ads with questions

Qriously predicts 4̶ ̶o̶u̶t̶ ̶o̶f̶ ̶4̶ 8 out of 9 political outcomes!

By Joe Zathila on Nov 20

Here at Qriously, we believe in the wisdom of crowds. Following this logic our hypothesis has been that properly posed questions using our Pulse platform can lead to predictive outcomes. We had a chance to test this with two US Mayoral elections and two US Gubernatorial elections. The Qriously Pulse platform gauges location-based consumer sentiment in real time and accurately predicted the outcomes of these political races.

European Perceptions (or, Italy? Really!?)

By Christopher Kahler on Nov 04

If you know any, please post links to studies like this in the comments below. It would be cool to see if an analogy to the Dunning-Kruger Effect existed with countries.

Sentiment Towards the London Riots.

By Christopher Kahler on Aug 12

As everyone knows, London was a bit of a warzone the last couple days and people were freaking out. Or were they? We did a brief 3 day study of the sentiment towards the riot. Check out the graphic below. Interesting to see Westminster and the more affluent areas in general so freaked out. More to lose? Would you guys be interested in a real-time ticker to see stuff like this dynamically changing over time? Let us know what you think.

Enlightened Opinions.

By Christoph Peter on Aug 10

At Qriously we embrace open web technologies and every day we’re amazed what it possible on todays web and in particular what you can do with HTML Canvas and a little Javascript. For these visualizations we didn’t use some fancy rendering software, just the browser. We created shapefiles of the countries, translated them into GeoJson and used those to draw the map. Then we ran more than half a million data points through a very simplistic heat map algorithm and plotted the resulting pixel mesh onto the Canvas. The real surprise came when we hit F5 in the browser. The whole dataset got rendered in a bit more than 500 milliseconds (Chrome 13, stock Macbook Pro).

Qriously Compared to Industry Benchmarks.

By Christopher Kahler on Jul 29

One of our main theses is that opinions gathered from a large number of people on a wide variety of smartphone types and apps would accurately represent public sentiment. Check out how our data compares to these industry benchmarks. A quick note on methodology – most public opinion polling companies use traditional phone surveys.

Using Qriously to Understand App Audiences

By Christopher Kahler on Jul 04

Qriously House Questions - Memory Trainer Case Study

One of the problems of good advice, especially as it’s heeded and repeated, is it risks becoming banal (extinct as far as advice goes); to go meta, like this nugget right here. “Know Your Audience” is one particularly endangered nugget that should never become banal. Apart from shameless Qriously promotion, this post is also a conservation effort…. Cause the advice is qriously good.

Could the Chromebook be Google’s iPad?

By Christoph Peter on May 13

Announced on Wednesday, the Chromebook is Google’s attempt to radically change the way people use their PCs. The range of laptops will offer users only web-based applications, with no option to store data on the machines themselves. Google’s co-founder Sergey Brin described the Chromebook as a “new model of computing”, just as Steve Jobs called the iPad “revolutionary” when he announced it in January 2010. The iPad went on to sell 14.8 million units in 2010, and in February 2011 Apple became the world’s most valuable company.

Qriously Gets Political: Announcing Partnership with Tweetminster

By Christopher Kahler on May 02

Sentiment Around Alternative Vote Referendum

One of the implementations of Qriously that has always keenly fascinated us was in the political sphere: The advantage of being able to quickly gauge political sentiment in real-time doesn’t seem like something many politicians would wait very long to vindicate…

Random Qriously Insights and Micrographics.

By Christopher Kahler on Apr 22

Because of the increasing requests we’re getting to do ‘microstudies,’ (i.e. when people on the internet say “dude, could you ask x thousand of people ______”), we’ve begun messing around with the idea of picking interesting ideas, doing them for free and releasing the results publicly in a ‘micrographic’ like this one from Jason Mayes. We hope this is a cool way to say ‘thanks’ for all the really good ideas! Go interwebs!

Your Health and Your Phone.

By Christopher Kahler on Apr 19

The most incredible thing has happened to the Qriously team. We (or at least some of us) have begun working out. Like, running and stuff. The bizarre cocktail of mobile geekery and fitness got us all qrious (haha) about how people all over the world felt about health and fitness apps and decided to do an insight study. Check out our results here.

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