Lexus partnered with Qriously to identify those in market for a new car and ‘drive’ (no pun intended) awareness, and ultimately test drives, of the new Lexux CT.
By asking mobile app users “My next car will be a:,” and offering as possible answers “Hybrid,” “Petrol,” and “Diesel,” Qriously found over 24,000 people who offered one of those answers. When they answered, they were shown a banner ad for Lexus.
On average, 24.0% of consumers exposed to Lexus creative went on to click the banner at least once. Brand study results showed an absolute increase in intent to test drive the new Lexus CT of Δ6.9 compared to a statistically similar control population.