Qriously serves questions on mobile devices to see what people think about anything, anywhere at any time. Answers to questions are used for insight and to deliver hyper-relevant ads. It uses a hybrid distribution model, serving questions via mobile RTB exchanges as well as to apps directly via a native SDK.
Qriously uses questions to allow in-market consumers to self-select themselves and then retargets ads tailored to individual responses. Coupled with questions to evaluate campaign performance, Qriously is the most powerful tech for mobile brand-building on the market.
The consumer should have a voice in the advertising that pays for their mobile content. It's kind of surprising that we're really the first to do this. Numerous senior advertising execs have asked "Why hasn't anyone done this before? It just makes sense for both the consumer and the advertiser.
We want to prove to agencies that mobile can impact brand attributes and that it's not just a performance channel. I recognise this will require a shift in agency planners' thinking but we're prepared to invest in the necessary education over the long term.
All current methods of targeting - even search - are proxies for consumer intent and may result in wastage at best or negative brand impact at worst. The only way to know with 100% accuracy if a consumer is in market is to ask them.
Leave me alone Chris I'm balancing our hyper-networks.Abraham Mueller CTO, Co-Founder
The consumer is front and center in our mission. Qriously aspires to provide relevant ads in a way that maximizes impact and engagement while eliminating annoyance.
Everything we develop is focused on unlocking the intrinsic worth of people's opinions.Christopher Kahler CEO, Co-Founder