Qriously measures sentiment on smartphones

Who is using my App?

A large ad supported utility App publisher wanted to know more about her users.

The Censio dashboard.

Enabled the App publisher to profile their audience demographics and psychographics including their affinity towards purchasing decisions such as HDTV’s, athletic gear and autos.

Which features should we prioritize?

A quickly growing casual gaming App publisher can’t build all their features at once and needs to focus on those the users are most excited about.

Know before you build.

The App developers were able to learn that the sharing high scores to Facebook feature was more important than the ability to rewind/replay after an untimely mistake.

So now you know your users, what they love about your app and what needs a bit of work. Your app, like your development schedule is now smart. Don’t you think your ad network should be too? Stay tuned.