Qriously Pulse measures real-time, location-based sentiment
Questions are served on the Qriously network of apps (you don't need your own users)
Where do you keep your receipts?
Lemon, a startup offering a cool new way to organize receipts and manage expenses, wanted to both measure brand awareness and build it without using tons of different services.
How Qriously Provided the Answer
With the cleverly crafted question “Where do you keep your receipts, In a shoebox or at Lemon.com?”, Lemon managed to simultaneously gain insight into a universal problem while suggesting that Lemon.com was a better way to do it. All on one dashboard where they could see their results in real-time.
The only sour thing here was how little it cost… We weren’t very happy.
Blue ocean or open sea?
An alternative automotive distributor, like any successful business, wants to expand to new markets. They want to know where to set up shop by testing reception to their model in myriad geographical locations.
How Qriously Provided the Answer
By asking the question “Who would you rather sell your car to?” on Qriously, they were able to ask thousands of people in diverse geographies – invaluable data in planning their expansion strategy. Real people, real, unincentivized answers.
We’d like to think a better question might have been “how the hell did Qriously do this?”
No-Bama?
What would you do if you could ask millions of people a question in real-time? How about trying to predict the future?
How Qriously Predicted the Future
Currently 8 for 9 in political predictions in places from Kentucky to Croatia, we realized that the crowd is wiser than we thought. Better accuracy than official polls. Insanely fast.
This is the tip of the iceberg. Blue pill or red pill?