Qriously Tactus is a mobile copy testing tool
Compare the awareness and CTRs of a batch of mobile creatives.
An App publishers dilemma.
A mid sized, ad supported utility App was held to performance standards that they often were unable to achieve.
How Qriously Tactus helped.
By comparing breakthrough and interactivity in an easy to use dashboard the publisher was able to identify the best ads from the group. The overall campaign performance improved dramatically.
The challenge for the mobile media buyer.
Quickly demonstrate the ROI of App advertising to their cpg client.
Qriously’s Tactus to the rescue.
By testing the cpg App ads at the outset of the campaign the media buyer was able to optimize for breakthrough and interactivity within the first hour of the campaign launch.
No more repurposed ads!
The Financial Services advertiser intuitively felt that repurposed online ads weren’t ideal for a mobile App environment.
The Tactus solution
By comparing repurposed online ads scaled down for an App environment to original, specifically crafted App ads the advertiser was able to prove his case. The original ads were nearly 2x more impactful.